The integrity driven, client focused, professional sports management service
delivered with a personal touch.

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Catalyst's three core principles

Catalyst Professionalism Star


Catalyst Integrity Star


Catalyst Transparency Star


These principles guide everything we do and how we do it.

Catalyst believes in building long term relationships whether with Talent, Clubs or Commercial Partners, this approach enables us to deliver for our clients over a sustained period.

Catalyst uses fee structures which are transparent and ensure that no fees are earned unless we earn (or save) money for our clients. In addition, through a series of innovative schemes we put our money where our mouth is when it comes to Talent Development, Support & Promotion as well as Social Responsibility.

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Our Team

Roberta Makoni's Catalyst Star

Roberta Makoni
Head of Talent

  • Graduate of the University of California, Berkeley.
  • Wealth of knowledge & experience in sport & event management in the UK & USA.
  • Licensed Intermediary under the Football Association Regulations.
Jonathan Adelman's Catalyst Star

Jonathan Adelman

  • Licensed Intermediary under the Football Association Regulations.
  • UK qualified lawyer with a 20 year track record of providing professional commercial advice across a variety of industry sectors.
  • Former General Counsel & Company Secretary of Ladbrokes plc.
  • Founder & Chairman of charity which raises funds for former players who have fallen on hard times.
  • Seen first hand the effect of poor representation.
  • Passionate about ensuring Catalyst Talent plan well for their career after their sporting career.
Iain Taker's Catalyst Star

Oz Arie
Head of Commercial

  • Digital media and strategy professional.
  • Multiple years of experience running and developing the digital strategy of a European club regularly participating in European football.
  • Years of player relationship experience.
Click here to for Catalyst Talent


Catalyst Talent


Your career, accelerated.

Catalyst will manage contract negotiations, renewals and commercial opportunities for sporting Talent however there are only 12 spots available in CLUB CATALYST, our bespoke, dedicated, full service Talent Management programme.

Our talent management services include: contract negotiation and renegotiation with clubs, governing bodies and Commercial Partners, public relations and media and a full 'concierge' service covering personal, home, car, family and travel needs. For CLUB CATALYST members we will work with you to deliver a career which delivers for you long after your sporting career.

Catalyst can advise on the protection, exploitation and structuring of your image rights and has a network of professional advisors available to meet your legal, tax, accounting and wealth management needs as well as market leading expertise in social and digital media.

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Catalyst Clubs


Catalyst develop long term relationships

Our core principles of Professionalism, Integrity and Transparency are key to our relationships with Clubs. We provide a wide range of services to Clubs including the acquisition and sale of Talent, contract renewals and the pairing of Clubs with Commercial Partners.

We can also provide bespoke Project Management services for example to ensure that activation of your Commercial Partner relationships is smooth and delivers maximum benefits for the club and return on investment for your partners, increasing the chances of renewals at increased rates.

Our commitment to Social Responsibility includes a commitment to donate up to 5% of our annual net profits to community and grass roots charities relevant to Sports and Organisations with whom we work.

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Catalyst Commercial Partners

Commercial Partners

Catalyst are well placed to match Commercial Partners with Clubs & Talent

With more than two decades of experience in negotiating commercial partnership arrangements within Sport, our team is well placed to match Commercial Partners with Talent, Clubs and Governing Bodies. We know that striking a mutually beneficial deal at the outset, with the right commitment to activation, is the key to a successful commercial partnership. We spend time to understand the investment rationale of Commercial Partners and ensure those needs are properly catered for in the rights package or assets included in the deal.

Our long term and professional approach to Talent management enables Commercial Partners to proceed with confidence that Club Catalyst Talent will be both commercially savvy and partner friendly.

Our commitment to regular relationship review meetings with Commercial Partners ensures that we understand your ongoing requirements.

We can also provide bespoke Project Management services for example to ensure that activation of your Commercial Partner relationships is smooth and helps deliver maximum return on your investment. 

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Contact Catalyst

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Catalyst Sports Management


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